Once a social platform for college students, the 40 million active membership site facebook is the latest buzzword in social media marketing. However, most members are extremely online savvy and they smell blatant advertisements from miles away. It is important to know some basics and gain experiences in utilizing the site and interacting with its members before you start planning your facebook marketing adventure.
1. Create a profile. The first step is to create a profile. Sign up using your real name and upload some pictures. If you do not have an email with a top-level edu domain, by default you join a regional network based on your zip code or international address. Later, you have the option to join your company's network and change your regional networks. You can change your networks twice in a 60-day period.
It is important to regularly add a profile photo. If you choose not to add a photo, facebook will display a standard question mark icon. It is advisable to use a personal photo to represent yourself on facebook. Avoid using group photos as your profile picture, as it may be confusing for others to identify you in a group setting. Also, refrain from using logos, pictures of your pets, or images of your luxurious possessions such as cars and boats.
It is not necessary to complete all the profile details. Only provide the information that you feel comfortable sharing with others. If you are using Facebook to find dates, make sure to accurately fill out your relationship status. Avoid frequently changing this status, as others may become suspicious of your credibility.
2. Establish friendships. The platform has the capability to discover active individuals on Facebook who are already in your email contact lists from various free web email providers such as Yahoo, Hotmail, Gmail, and others. As you acquire a few friends, additional friend requests will come in from friends of your friends. Additionally, you have the option to search for friends and send them requests. Focus on building a network of approximately 100 to 200 friends. It is advisable to refrain from befriending celebrities, as these profiles are often fraudulent and created for marketing objectives.
3. Share your photos and videos. Begin the proccess of uploading captivating images and organize them into albums showcasing your travel adventures, baby shower memories, bachelor party moments, and more. By sharing pictures, you enable others to form a connection with your experiences without the need for physical contact. Remember to upload multiple pictures that are related or follow a specific theme.
Make a spontaneous collection of albums and place all of your diverse photos in the assorted album. Label your photos to recognize individuals in the photos. When you label your friends in your photos, they appear on their profile page. Additionally, you have the ability to share your albums with individuals who are not on Facebook. You can effortlessly upload personal videos by using either your web browser or mobile phone and directly record videos onto Facebook.
4. Use friends' walls and never post on your own wall. You have a wall in facebook for others to write notes. Don't write in your own wall. Write in your friends' walls. Your friends will write notes, share videos or links in your wall. You do the same in your friends' walls. When a friend posts something on your wall, reply to the post. If you find the posting annoying, politely ask them to back off and clean up your wall.
Consider joining various groups on Facebook. FAcebook offers a wide range of organic groups, comprised of individuals who share similar interests. Identify groups that intrigue you and become a member. Before creating your own group, check if one already exists on the topic of your choice. This platform provides an opportunity to unleash your creativity and seek support from a diverse community that shares your cause.
6. Organize gatherings and extend invitations. If you plan on throwing a celebration, utilize this function. Establish your gatherings and extend invitations to others. You have the option to make an event visible to your friends or exclusive for the invitees. Within the "my event" section, you can peruse your friends' public gatherings. You will swiftly identify those who are not genuine friends as they have neglected to invite you to there hosted elegant dinner.
7. Send notes and share links. You send notes to your friends. Depending on the topic, you can send a note to a few friends or to all friends in your network. Don't send chain letter notes because people find these repulsive. Your notes show up in your friends' news feeds or on their walls. A tagged note shows up on the wall, otherwise, it is found in the homepage news feed. Use share for sharing links, even though you can use this feature for sharing notes. Share that link of a cheap travel-booking site you have found while surfing the net with friends planning their upcoming vacations.
Make it a habit to check your homepage daily. Apart from your Facebook profile page, you also have a homepage where you can find a collection of collaborative news feeds from your friends, event and group invitations, friendship requests, and friends' birthdays. If you want to stay updated on what's happening within your Facebook friend circle, make sure to visit your homepage every day.
The other features of facebook are poke, marketplace, facebook mobile, and hundreds of applications that enhance the facebook experience. As the facebook awareness grows, online marketers have started pounding the facebook door to gain a foothold. Future articles will discuss different ways to market your products and services to facebook members without insulting their intelligence.
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